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The RNZFB

I provided DNA with initial design concepts for their revamp of the Foundation for the Blind’s website. The Foundation wanted to do more to appeal to their sighted visitors yet retain a core level of accessibility for partially sighted and blind users.

The new designs place more emphasis on attracting donations and aiding education about blindness yet retain a high level of clarity & information hierarchy in high-contrast views. The visual framework relies very little on imagery lowering any barriers to accessible implementation.

Agency: DNA Design

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