Homepage
Individual recipes with comments and wine matches
Large type views optimised for reading whilst cooking
New World Recipe Book
A site concept Saatchi DGS presented New World for developing their existing food content and creating deeper relationships with their consumers.
The proposed site was an editorial-led recipe engine with great photography, art direction and a homely, real flavour. We also added a sprinkling of smart UI ideas like large type views for use whilst cooking.
Agency: Saatchi DGS